DraftKings Sportsbook Ontario Fined $100,000 by AGCO For Advertising Infractions

Jul 4- 6 min read
DraftKings Sportsbook Fined by Ontario Sports Betting Laws
  • DraftKings Sportsbook Ontario fined $100,000 by AGCO
  • DraftKings did not properly obey the Ontario sports betting laws when it comes to advertising and inducements
  • Read below to find out how they got the fine and what’s happening to other ON online sportsbooks

Earlier this week DraftKings Ontario was fined $100,000 by the Alcohol and Gaming Commission of Ontario (AGCO). It is said that they were fined after certain standards were not met involving issues of advertising and inducements that Ontario sports betting markets had put in place.

DraftKings Sportsbook Ontario Fined by AGCO 

Ontario online sports betting only recently launched on April 4, 2022, and DraftKings Ontario followed shortly after the launch as BetMGM Ontario and a few others were first to market. So after only a few months of legal online sports betting, DraftKings Ontario has already been faced with its first fine. The AGCO released a statement explaining the reason for this fine is “in order to protect the public interest and ensure Ontario’s iGaming market operates responsibly and with integrity”.

The advertisement in question that created this scandal was a promotion inducing bettors of a boosted 2-1 odds. This ad was posted all over social media as well as broadcasted on television. The AGCO created clear restrictions for Ontario sports betting apps when it comes to advertising inducements. No sportsbook in Ontario can promote advertisements of bonuses or that sway bettors in a certain direction with a promotion. So when DraftKings promoted these boosted odds to Ontario sports bettors, the AGCO got involved.

Caesars Sportsbook Ontario

What Are the Advertising Rules in Ontario Sports Betting Markets? 

The AGCO has created many rules as well as different strategies for sportsbooks when it comes to advertising to bettors. One of the strategies most used is the allocation of funds. DraftKings puts about $150 million per quarter towards marketing and advertising expenses.

When it comes to the rules sportsbooks must follow, here is where things get difficult.

Sportsbooks, such as DraftKings or Caesars Sportsbook are allowed to advertise inducements, bonuses, and boosted odds. However, they can only do this on their gaming site.

When sportsbooks advertise this over platforms such as social media and television, is when they could get in trouble. The AGCO also looks for sportsbooks to promote a safe and responsible gaming environment for bettors. Some of the factors sportsbooks should avoid are deceptive advertising, excessive play, inappropriate advertising or not providing bettors with any risks and resources that come with online betting.

If Ontario sportsbooks fail to follow any of these rules, then they may face similar fines to DraftKings.

Have Other Ontario Sportsbooks Been Fined? 

Back in May 2022, two other Ontario sportsbooks were fined for similar issues. PointsBet Ontario and BetMGM Ontario both faced fines for advertising infractions.

PointsBet Ontario was fined $30,000 for the same reasons as DraftKings. They were involved in the advertising of inducements on other platforms from their gaming site.

BetMGM was fined $48,000 for breaking this same violation, as well as breaking the rule that sportsbook operators in Ontario online sports betting markets must be truthful, must not mislead bettors, or imply the chances of winning by spending more money.

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
More from OwnersBox

OwnersBox is an innovative sports-tech company that is looking to disrupt the way consumers play Fantasy Sports.

Aug 12 6 min read


PointsBet Ontario App Unlocks Season Long NFL Player Props

Aug 12 9 min read


League Winning Running Backs in 2022 Fantasy Football

Aug 12 16 min read

MLB NRFI Odds and Records

NRFI Odds and Records For All 30 MLB Teams – Best Picks This Weekend (Aug 11th-Aug 14th)

Aug 12 8 min read


Guardians vs Blue Jays Odds, Pick and Prediction – Berrios vs Quantrill

Aug 12 6 min read


BetMGM Ontario Announces Partnership with NFL Canada

Aug 10 7 min read

BetRivers promo code

BetRivers Colorado Promo Code Unlocks Deposit Match Bonus With NFL Right Around the Corner

Would love your thoughts, please comment.x

Follow Us

    By submitting this form, you are consenting to receive marketing emails from: OwnersBox, 274 Shirley Ave, Kitchener, ON, N2B2E1, https://www.ownersbox.com/. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.